Video Production
17 Feb 2022
Shooting content for a fashion model can be difficult, with many different variables affecting your photos, such as the background, how busy your filming location is, and the goals from your project. Each individual project is difficult, but here are some top tips to help you get started.
Lighting can make or break any photo shoot, with pure lighting impacting the results of the shoot, either way, the best fashion models. When thinking about lighting your fashion shoot, you should firstly set up the main light in order to see what you are starting with. Ideally, you are looking for there to be even light throughout the set so that you can take shots from multiple angles. Your main light should not come from above but instead should hit the model at the side as this type of lighting is most common for fashion shoots.
If you are working with a solid background, do you want to ensure that it is not so dark that it will draw attention away from the model. Even the lighting requires the background to also be lit, although this may cause shadows from props and the model themselves. A way to get around this and soften the shadows is to use light diffusion to reduce the starkness of the shapes.
Finally, you should ensure that your fashion models are well lit, and the focus of your shoot with no area drawing too much attention say from them. Think about where your model is positioned, as this can have an impact on the shadows in the shot, which can make or break your final photos.
As well as lighting, the choice of camera is also very important.
With any fashion shoot, the focus will be on your model, the clothes that they are wearing, and their hair and make up choices. The pose of your model is extremely important as they are looking to highlight part of their outfit and styling. As a photographer, you will need to help direct your model to ensure that their fashion is the centre of the show.
It is important to be prepared for any photo shoot, and therefore having a note of the models you are using, their sizes and a description of their looks can help set up a photo shoot correctly. Having the model already styled in advance before they meet the photographer is a great way to speed up the process, however, keeping a stay list and steamer close by is a great way for touchups and fixing creases last minute.
Finally, and most importantly, it is important to communicate effectively with any models on your shoot. Before beginning to take pictures, discuss with the model your vision for the photo shoot and what you are looking to get out of it. This will ensure that everyone is on the same page. If required, have a rehearsal of any movement or positions that you would like your model in before you start recording or taking pictures, as this can lead to better results.
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